In my internship at HELE VEJEN I was part of the team developing the concept and design for "this." an annual conference and festival giving a nordic look on creativity and creative technologies exploring the global challenges and solutions for the world of tomorrow in a nordic context. We came up with the name "this." from their focus on Tech, Human, Interaction and Storytelling. Plus it gave us the opportunity to add the identity in a lot of different contexts and themes. The concept for the visual language build upon the interactions between humans and technology, with the glitching fingerprint.